Orlando Martos is the Senior Video Specialist at NMCO. With over 10 years of professional filmmaking experience, he helps NMCO achieve new heights with their video team.
Q: You’re an experienced videographer, what are some of your favorite types of projects to work on?
Orlando Martos (OM): I really enjoy doing projects that are comedic in nature. They always allow us to be creative and let our personalities and sense of humor come through in the work. It makes the overall experience much more enjoyable.
Q: How does commercial videography differ from other videography?
OM: When working in the commercial realm, the client is the ultimate authority. They know what they want, what they don’t want, and sometimes have very strict limitations about what we can or cannot do. I like to say that they build us a box, and it is our job to be as creative as possible inside of that box.
Q: How do you think social media is changing video?
OM: I think social media has made video, and filmmaking in general, far more accessible to people who maybe wouldn’t have otherwise been able to enter that field without proper training. While there are great tutorials and reviews to be found online, it has also diluted the field with people who don’t necessarily know what they are talking about and are just trying to get views and likes. Fortunately, if you dig hard enough, there is always more information to be found, and more knowledge to be gained.
Q: What do you love about working at a creative agency such as NMCO?
OM: I really love the ever-changing challenges that come about from every project. No two projects are the same, and sometimes it takes radical thinking to be able to accomplish a goal. It definitely keeps you on your toes.
Q: Top 3 favorite movies?
OM: I would have to say the original 1978 George A. Romero film, “Dawn of the Dead”, is the reason I wanted to become a filmmaker. I was captivated with the story, not just the movie, but also of the behind the scenes process it took to create what would ultimately become such a monumental achievement in the horror genre.
Next would be “Wayne’s World”. I feel like so much of my childhood was spent quoting this movie that it really defines my sense of humor.
Last would probably be “The Shawshank Redemption”. It is such a compelling film. It is what I define as a “perfect film”. It is amazing in every aspect; cinematography, performances, music, art design, editing, and direction. Anytime I catch it on tv, I end up watching it in its entirety. I cannot look away.
Q: What’s your approach to a video production at NMCO?
OM: Typically I try to identify the goals first. What are the most important things to say in this video? Then I start determining what it will take to accomplish those goals. Next is executing everything on set. I usually keep everything in my head to make sure we accomplish this. I also try to approach shooting from an editing perspective. I am always asking myself if this shot will cut together with the last one, and how will it lead to the next one. I like to make sure to shoot enough coverage to give me as many options in editing to take it in different directions if needed. The “Cover your ass” method of filmmaking.
Q: What’s on your Videography bucket list?
OM: Horror films are what got me into film, and I’ve always wanted to do a horror film. Blood and guts and scares. I love it. I’d like to be involved in something like that.
Q: What would you like to teach people about what you do?
OM: One thing that people seem to be surprised by is the sheer amount of work that goes into making a good video. While true, anyone with a camera phone can make a video, it takes a lot of preparation, skill, knowledge, and patience to make something good. From sound, lighting, blocking, direction, art design, editing, and music, there are so many aspects to filmmaking. Each aspect requires thought and skill to execute properly.
Q: List 3 projects you have worked on at NMCO?
OM: There have been so many, but a few of my favorites have been; The New Mexico Museum of Space History- Your adventure starts here video. The Meridian Art Show Promotional video. And the International Women’s Day NMCO photo shoot.
Q: What can we expect to see from you?
OM: I think I bring a lot of experience and professionalism to the shoot, and when on set I make it my top priority to accomplish all the client’s goals.
We featured Orlando in our series “The Point”. Check out what he has ….