The holiday season can completely shape your business year. It’s a time when companies like yours can increase sales and broaden your client lists. But true holiday spirit lies in connecting with the people around us, giving thanks, and celebrating with joy. And let’s not forget that this is also the busiest time of year, so you want to be prepared to ensure a happy holiday season for you and your customers.
The following tips will help prepare you and your business for the holiday season:
1. Cross Promote and Collaborate with Other Like-Minded Organizations
Cross promotion is a smart business strategy and also a gesture of seasons greetings. There are several methods of cross promotion. Consider the following:
- Exchange coupons to give to customers.
- Promote sales through websites and blog posts.
- Hand out complementary gifts from each other
Start collaborating early to make the most of the season.
2. Update Your Email Template
Make your holiday emails merry and bright, and deck your subject line with holiday cheer. This will encourage warm feelings and a desire to open your email. Let your message be short and to-the-point, but also light-hearted and cheerful at the same time.
3. Update Your Website and Landing Pages
The holiday season is a busy time of the year for everyone, and attention spans are limited. Optimize your website and landing page to grab and hold their attention.
You want your landing page and website to be relevant and keyword-optimized, to highlight any special offers, and to add some fun with holiday-themed gift cards and other engaging content.
4. Send Holiday Messages via Video on Social Media
Holiday ads have become extremely popular due to their ability to invoke emotion and nostalgia. While an entire ad may be beyond your budget for the holiday season, you can create a warm holiday video message to post on your social media pages.
5. Update Store Signage
If your store looks merry on the outside, customers will be drawn to it, and there’s no better time to add a little bit of festivity to the signs and exterior of your business.
6. Custom Greeting Cards and Personalized Gifts
Custom greeting cards are the perfect seasonal marketing strategy that won’t break your budget. People also love personalized gifts, and a simple mug, t-shirt, or customized pen can go a long way towards making your clients feel like a part of your company family.
Take these tips and make the most of the holiday season.