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Having a website for your business isn’t always enough. Maintaining your site is just as important as running your business. Here are 5 points on how to maintain a successful website.
#1 Regular content updates:
Search engines are always crawling sites for content to index. One of the things these services are looking for is how often you add new content to your site. One great way to do this is to create new posts as often as is reasonable. Posting new blogs about industry trends, promoting events that you’re hosting or participating in, or adding new products and sales to your online store are all great ways to do this.
#2 Brand Consistency:
Not only should your site reflect your brand via the color scheme, font choice, and repeated elements but also in it’s written and visual content. This means that you should always attempt to produce written content that aligns with your business’s overall mission and purpose and to also maintain visual content that fits with your branded photography or illustration.
#3 Keep things simple:
As your business grows, you’ll have plenty of opportunities to add new services and products. One thing you should always be wary of is overcomplicating your site’s navigation as these new facets of your business develop. Always keep things two dimensional. If a user has to dive three layers deep into complicated navigation to find a service, they’re not going to stick around.
#4 Direct Traffic:
Nowadays, having a social media account or two comes with every business. It’s important that every time you post a new article or update to your site that you share those links on Facebook, LinkedIn, Instagram, and any other applicable media you have a business page for. By doing this, you’re drawing in your demographic to investigate the material and also potentially convert that visitor into a sale or new contact.
#5 Protect your site and visitors:
It’s always important to apply updates on your computer to keep your operating system relevant and to protect against viruses. Treating your site, in the same manner, is equally as important. By logging into your site and applying updates on a regular basis helps to protect against malicious hackers, potentially attempting to use a vulnerability that an update would fix, from taking over your site or stealing sensitive information from your users.
We hope you’ve found this information helpful. If you have any questions on how to better maintain your website or about any of our other services, please contact us. Let us know how we can help you grow your business.
