3 Types of Agencies
NMCO Media is a full house creative agency that provides stellar branding services for small businesses to corporate companies. Our unique agency allows developers, videographers, and designers to collaborate on the same studio floor, optimizing our talents and expertise to create one clear, cool marketing presence for businesses.
But what kinds of “agencies” are out there anyway? In this day and age, there is a multitude of types of agencies that provide marketing/communication services for businesses, but for clarity’s sake, we can broadly separate them into 3 different types of agencies: Creative, marketing, and advertising.
What’s a Creative Agency?
Creative agencies create media, such as logos, digital/print graphics, photography, videos, websites, and so much more. They help to professionally and creatively communicate their client’s visions & ideas. Creative agencies may also work together with marketing and advertising agencies to create stunning, functional, and cohesive brands & messages.
What’s a Marketing Agency?
Marketing agencies consult with businesses to identify target markets and develop strategies that engage those markets. They will often recommend and implement tactical marketing campaigns and, depending on their resources, some may also offer product & brand development. They may work together with a creative or advertising agency to achieve their client’s goals.
What’s an Advertising Agency?
Advertising agencies specialize in methods of business-to-client communication, such as advertising and direct marketing. They create and deliver communication messages to specific target audiences which, depending on their resources, are determined by in-house or contracted marketing teams. They may also collaborate with a creative agency for branding & design resources.
What kind of agency is NMCO Media?
From what we’ve learned above, we know that NMCO is a creative agency that may collaborate with a marketing or advertising agency on occasion.